Various methods are used by companies to attract new customers. I think it would be even hard to establish the true number of various methods. There would be too many of them in todays world. We had knew billboards and posters but everything changed with the introduction of TVs into our houses. Then TV commercials were the most popular. And yet another revolution this time from the Internet. Everything in this world changed with the introduction of World Wide Web. From this point on all methods are used to get an expected effect. On the Internet we might find our customers in many ways. We can advertise our product directly or through other websites. And sometimes we might come up with something completely knew. Like what one of the iphone developer uk did. He decided that it would be a good idea to advertise his company and product by running a video blog. Not just a simple video blog but a blog containing fragments of his work and things that he do in office. It was some kind of spying iphone developer uk. Many people liked this idea and became fans of his blog very quickly. I think company should thank iphone developer uk for such move that made customers get interest in this company.